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Jakanden
RealPoor Master of Posts
Joined: 11 Nov 2003
Posts: 5334
Location: Fuck if I know - I am always lost
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 Posted: 04/08/04 - 10:17 Post subject: AOL to Launch Reality Show
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http://www.cnn.com/2004/TECH/internet/04/07/reality.show.ap/index.html
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NEW YORK (AP) -- It's a lot like "The Apprentice," except nobody gets fired.
Hoping to capitalize on the sensational buzz around NBC's hit reality show, AOL is launching an online feature that will follow the travails of four small-business owners for their first 12 months.
"The Startup" will be featured on America Online's customized service for small-business owners, but it will also be available for any of AOL's 24 million subscribers.
The feature, which is being done in cooperation with Entrepreneur Magazine, goes live on Thursday.
Sarah Bernard, the head of AOL for Small Business, said the feature was not modeled specifically on the hit NBC show, and had been in the works for some time. But she said its debut was adjusted to capitalize on the buzz around "The Apprentice," whose final episode airs next week.
"The Startup" will follow the ups and downs of four businesses: an adventure park in Colorado Springs, Colorado; a spa in New Orleans; a gourmet salsa company based in Vermont and a teenage clothing store in Corpus Christi, Texas.
Bernard said the business were chosen for geographical diversity, among other factors. "We wanted businesses our users could relate to -- not someone who started with $50 million in seed money," Bernard said.
The site will feature weekly updates on online journals, or "blogs," from the business owners, monthly stories written by staffers from Entrepreneur, as well as weekly video vignettes from the business.
As for not firing people, Bernard said: "It's not a contest, it's not who's going to win. It's real-life experiences."
Time Warner is parent company of both AOL and CNN.com.
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Confused
RealPoor Master of Posts
Joined: 08 Feb 2004
Posts: 6730
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Posted: 04/08/04 - 10:28 Post subject: Re: AOL to Launch Reality Show
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It's a lot like "The Apprentice," except nobody gets fired. |
This may ba AOL's problem.
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NinjaBurger
RealPoor Guru
Joined: 01 Sep 2003
Posts: 2800
Location: St. Louis
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Posted: 04/08/04 - 11:46 Post subject:
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LOL LOL LOL LOL LOL LOL LOL WTF!!1!111!!11!1
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Occulis
RealPoor Jedi
Joined: 11 Oct 2002
Posts: 13293
Location: Moral Relativity Central
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Posted: 04/08/04 - 15:17 Post subject:
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lol hey... hey... hey lol... lol... hey lol get this, right
these 2 bitchiz, i mean FINE bitchiz, they want to get some clothes and shit but instead they go tto the SALSA place!!
haha
oh MAN
they'll be like, 'We want CLOTHES' and the salsa guy will be like '*snicker* lol girls shop elsewhere' and they'll be like, 'aw man!'
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